Fuller’s launches range of new marketing initiatives to drive trade

 

 

From Python-esque overnight promotions to free pints and financial incentives – there are lots of good reasons to visit a Fuller’s venue this Autumn

Fuller’s, the premium pubs and hotels business, has launched a range of new campaigns and promotions designed to entice customers back into pubs and hotels across the South of England. Despite doom, gloom and local lockdowns – Fuller’s pubs and hotels are safe, COVID-secure and still open for business – and Fuller’s is setting out to give customers even more good reasons to visit.

A new campaign, based on Visit Britain’s Escape the Everyday initiative, launches this week with a focus on a new dinner, bed and breakfast deal. Supported by imagery inspired by surrealist art, a series of quirky videos will be screened across Fuller’s digital channels and social media to help inspire people out of their houses and away from the groundhog day of working at home and compromising their lifestyle. Episodes of the video include steakation, fish & trips and cauliday. The campaign will run for eight weeks and each of the vignettes ends with a call to book a dinner, bed & breakfast package at a Fuller’s Beautiful Bedroom pub.

For those who want to stay closer to home, Fuller’s has also launched Fuller’s Friday – in conjunction with Asahi. The promotion is specifically designed to help those sites that are suffering from low footfall in their immediate area and uses information supplied by Wireless Social. The promotion uses geotargeting to reach new and recent visitors to a specific pub with a free pint offer, giving the customer a good reason to head off for a cheeky pint on a Friday afternoon. The promotion is supported through participating pubs’ social media and direct emails to those pubs’ databases. There are 30,000 pints of Asahi beers, including Fuller’s Frontier, London Pride and Peroni, on offer.

Fuller’s existing customers are set to benefit too with the launch of Fuller’s Rewards. All customers on the Fuller’s database will be receiving an offer for either a free pint, 10% of food and drink, 20% off food and drink or a free bottle of house wine when they dine. The promotion is designed to encourage people to continue to support their favourite Fuller’s pub and give them an additional reason to visit beyond the warm welcome, delicious fresh food and vibrant range of drinks. To further incentivise our customers to venture to the pub, anyone who redeems their offer will be entered into a draw to win a Sunday roast, or a dinner, bed and breakfast stay for two in one of Fuller’s Beautiful Bedroom sites.

Fuller’s Marketing Director, Jane Jones, said: “Whatever else is going on, it’s so important that we continue to make our pubs warm, safe and welcoming and that we give our customers as many reasons to visit as possible. We know our customers are missing their local pub – and the local pub is missing them too – so we’ve put together a package of promotions and treats to inspire and engage with both existing and potential customers.

“Fuller’s pubs have always aimed to surprise and delight – and we have the protocols and procedures in place to keep our customers and our teams safe and we are always delighted to see new faces and old favourites. I’m sure that most people don’t need an additional reason to want to go to the pub – but the nights are getting longer, the weather is getting colder, and we wanted to make our customers lives that bit brighter and warmer. We hope to see you all soon.”