Bees team up with world-famous footballing brand as main kit supplier ahead of 2019/20 season
Brentford Football Club and Umbro are delighted to announce a four-year partnership that will see the Sky Bet Championship side playing in Umbro kit until 2023. Umbro has come on board as Brentford’s main kit supplier in a relationship that will include the Brentford’s last season at their 115-year-old Griffin Park home and the first years in the new Brentford Community Stadium, set to open in the summer of 2020.
Brentford have partnered with Umbro, known for its double diamond logo, after a six-year term with adidas and players and fans will be dressed in the Umbro double diamond from the 2019/20 season – when they will be saying Farewell Griffin Park. The Manchester-based company currently supplies kit and training wear to more than 150 professional teams around the world, including AFC Bournemouth, Everton and West Ham United from the Premier League.
Sam Lucas, Head of Sports Sponsorship Umbro UK, said: “We’re delighted that Brentford FC will be wearing the famous double diamond from the start of next season. It’s an exciting time to be working with this ambitious west London club. It’s an historic time and we are here to help in any way we can. I’m sure the passionate fans will love the bespoke kits we’ve created in partnership with the Club, and we’re all looking forward to seeing them being worn by fans and players in the coming months.”
James Parkinson, Brentford FC Commercial Director, said: “I am delighted to announce that we are to be partnered with Umbro for the next four years. Brentford FC are to embark on a historic new era and there was an opportunity to partner with a brand with a strong football heritage. I look forward to seeing our players and fans in Umbro kits from next season.
“Umbro are a company that focus on football. They have a great track record going back nearly a century and are a firm that is known across the world for the quality of their products. At a time when we are moving in to a new stadium and also reflecting on the past, a partnership with a brand rich in heritage and at the forefront of technical kit innovation was a great fit.”
Umbro was founded in 1924 in Manchester, England, by a young tailor named Harold Humphreys who believed that style was a performance advantage – if you looked smart, you played smart – a principle which remains today. Since then, the ‘Double Diamond’ has been worn on and off the field by some of the game’s greatest players and teams – from Ballon D’Or to World Cup winners. Quality, fit and purpose have always been at the heart of Umbro’s design philosophy, from the first lightweight and breathable football shirts to crafted leather football boots built for ultimate comfort. Today, Umbro combines its rich heritage with modern football culture to craft football apparel, footwear and equipment which blends performance with style for players, teams and fans who are as passionate about the game as we are. We are Umbro.