Levy UK on board for Brentford Community Stadium, due to open next summer
Brentford FC has appointed sports stadia catering market leaders Levy UK as their official food and hospitality partner for their new stadium.
Having won a five-year contract to deliver a bold retail, hospitality and non-matchday catering vision, Levy UK has been brought onboard to help mobilise the foodservice operation across the brand new 17,250-seat Brentford Community Stadium.
Brentford FC will be moving from their historic Griffin Park home at the start of the 2020/21 season. The stadium is part of a major regeneration project of the area known as Brentford East and once constructed the new stadium will be ready for both Premier League football and Premiership rugby with London Irish RFC also playing their home games in that part of West London. The development also includes the construction of more than 900 new homes, a new purpose-built location for Brentford FC Community Sports Trust, and a public square with shops and cafés.
A focus on the local community will be top of Levy UK’s agenda with the new stadium set to generate hundreds of jobs. Firm fan favourites will be part of the food and beverage offering as Levy UK engage with local suppliers and artisan producers to bring a taste of the local area to life.
Every aspect of the customer journey has been considered and a range of new and future-proofed smart technologies will be installed to enhance the fan experience, through helping aide speed of service and introducing a cashless environment. The roll out of digital screens driven by an innovative content management system will also help create a seamless retail experience.
Levy UK’s hospitality and culinary experts have created a range of exclusive packages for the Club’s premium seats and will also be bringing their innovative food offering to the stadiums retail outlets where they will deliver a wide variety of menus , including plant-based dishes.
Jon Varney, Brentford FC Chief Executive, said:
“We’re delighted to have Levy UK on board as our official food and hospitality partner. Levy are passionate about providing Brentford FC and London Irish RFC fans and business partners with great food, quality drinks and first-class service at our new home. Levy is a company with great experience in our industry and has a proven track record in delivering high quality catering in football and rugby stadiums. We want every aspect of our new home to be first class; with Levy on board I’m confident our matchday offering, whether in our premium lounges or on the concourses, will be second to none.”
Jon Davies, Managing Director at Levy UK, added: “We’re really excited to be mobilising a cutting-edge foodservice operation at Brentford FC’s new home in partnership with the club. To deliver a truly legendary experience all touch points have been considered and we’ll be rolling out a fan-first approach that will offer a huge variety of choice to every guest.”
Levy UK is the sports and hospitality sector of Compass Group UK and Ireland. It is the market leader in the provision of legendary food and drink experiences at some of the UK’s most significant sporting, arena and leisure venues.
Through strong client partnerships, Levy UK creates bespoke food concepts, service standards and pioneering design, implementing a guest-first approach and ongoing innovation at each venue. With a company-wide passion for food, Levy UK creates menus and food experiences that feature fantastic seasonal dishes, with a strong focus on British ingredients.
As well as providing tailor-made concepts for its clients, Levy UK also deliver corporate hospitality, event catering, venue sourcing and support services, through its portfolio of businesses. These include Keith Prowse, Payne and Gunter, Lime Venue Portfolio and LSS.
Address: Levy Restaurants Compass Group UK & Ireland Ltd, Rivermead, Oxford Road, Denham, Uxbridge, UB9 4BF
About Brentford Football Club
Brentford Football Club is a professional football club based in Brentford, in the London Borough of Hounslow, that currently plays in the English Football League Championship. It was founded on 10 October 1889 and plays its home games at Griffin Park, its home stadium since 1904.
Brentford’s most successful spell came during the 1930s, when it achieved consecutive top six finishes in the First Division. Since the Second World War, it has spent most of its time in the third and fourth tiers of English football. Brentford has been FA Cup quarter-finalists on four occasions and has three times been Football League Trophy runners-up. The Club’s aim is to play at the top level of English football in the Premier League.
For more information, please visit www.brentfordfc.com.
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