Britain’s fifth largest supermarket is determined to take a slice of the (vegan) pie
Shoppers in Feltham and Hounslow can now be the first to try Aldi’s new vegan range. The range is being trialled in around 135 of Aldi’s more than 840 stores for a limited time but may be introduced nationwide if it proves popular.
Aldi hopes to profit from the growing trend in plant-based diets, being adopted for health, environmental or ethical reasons by a huge number of Londoners .
The range includes Deli Mushroom Mince, available for £1.29 per 250g serving. It is available in two flavours – Chilli Non-Carne Mince and Bolognese Mushroom Mince.
Aldi describes the Bolognese Mushroom Mince as “an Italian inspired treat, packed with flavour from the assorted diced mushrooms, red onion and a blend of garlic and herb marinade”.
The Chilli Non-Carne Mince is reportedly “a mix of mouthwatering-diced mushrooms, red onion and kidney beans in a chilli marinade”.
The Feltham Aldi can be found on the High Street while the Hounslow Aldi is on Hospital Road.