FOR IMMEDIATE RELEASE
English Football League Championship club Brentford FC have launched a ground-breaking new video series on LinkedIn, the social network for professionals, which has already seen exceptional results since debuting on 21 March.
The series features prominent members of the Club’s playing squad, backroom staff and operations team discussing everyday issues faced by workers in their careers but seen through the lens of a football club. The goal of the series is to raise awareness of these common issues with advice from people such as the Head Coach, Club Psychologist, Strength and Conditioning Coach and even the Sleep Therapist.
The first episode, titled The Fear of Failure, showed an engagement rate averaging 40 per cent higher than any other Club content on the platform. Upcoming episodes will explore topics such as anger, stress, difficult times, sleep, conflict and motivation. Each episode has a running time of three to six minutes to make the series accessible for social media audiences and time-poor professionals.
Kurt Pittman, Brentford FC Marketing Director, explained the strategy behind the project. He said: “Thanks to investment from on-demand providers such as Netflix and Amazon Prime, people now have access to huge amounts of entertainment content from football clubs. As fantastic as these productions are, there is very little utility to the content itself for the average fan. What we have been looking at is how we can create content that can actually help people by leveraging the specialist knowledge we have inside the club. The strong results so far show this is content people want.”
LinkedIn is seen as an ideal choice for the project given the audience and the trends for video content consumption. The platform sees approximately 590 million users globally with 260 million monthly active users. Research also shows that 62 per cent of LinkedIn users engage with content on the platform because they found it educational and informative.
Brentford CEO Jon Varney said of the initiative: “The importance of a football club as a leading light in the community cannot be understated. Whilst all clubs work hard on this, sometimes it’s easy to forget the value we are able to impart through the high-performance teams we assemble. We are in a position where we can showcase real life examples of how we deal with challenging situations and that’s exactly what we want to do with this series.”
The series has been written and produced by sports marketing agency Halfspace who have been appointed full-service agency across data and content marketing for Brentford FC.
A link to the first episode ‘The Fear of Failure’ can be found – https://www.linkedin.com/feed/update/urn:li:activity:6514528720852709376
Hounslow Chamber Member, Mary Rushton-Beales has recently undertaken, “the most unusual project of her career:”
She has been designing the lit environment for more than 30 years and she supposes it’s quite appropriate that it is her most difficult lighting challenge ever – in the entire 30 years – that was recently assigned to me by Artist Dawn Bendick – should have awareness of time at the heart of the artistic inspiration. Rather than paraphrase Dawn’s work you can read about how important time is for her and her work on this link:
The cast glass rocks – created by Dawn in collaboration with Acne Studios for their catwalk show – are sentinels of the past and the future – being moulds of ancient rocks that have been created with contemporary Alexandrite glass. This glass contained small amounts of rare earth minerals such as neodymium that reveal completely different colours according to the electrical characteristics of different white light sources. Dawn explained that it was this repeated variation in the colour of the glass that was essential to the success of the lighting for the catwalk show. Acne Studios had decided to bring the amazing glass rock stacks to London and display them in the window of their Flagship store at Dover Street for Fashion Week “and a few weeks more”.
A lighting design was needed that would replicate the catwalk lighting effects and vary continuously over the day and night. Cue many many lighting tests and experiments – bright sunlight, overcast skies, 2700k, 4000k, 6500k – high CRI light sources such as LED, Fluorescent and Metal Halide. And in the background, Mary wondered HOW she was going to get these diverse light sources to dim or switch as we wanted – continuously over about 10 – 15 minutes?! So back to her time theme it seems entirely appropriate that to achieve what she wanted she used light sources and lighting techniques from the Nineties, Noughties and Twenty First decades.
So their intrepid band of lights included: From the Nineties high output compact fluorescent lamps 6500k, 95 CRI. From the Noughties point source metal halides 4000k, 85 CRI. From the 21st full spectrum colour LEDs, 90 plus CRI. To bring it all together they needed a bespoke control unit that could send dimming and switching signals at preset times, continuously throughout the weeks of display. Oh yes and they had to get all this installed into the window safely and neatly over a single night “get-in”. Time again.
It took a lot of human beings too: massive thanks to: Acne Studios, Dawn Bendick, Phil, Howard & team at Commercial Lighting Systems, Roger & team at Light Projects, Brian & team at Multiload controls, Greg & team at Tomkins Electrical, Aaron & team at Checklist Property Maintenance and Andrew Tynan for the results photography..
Check out the following links to learn more about Mary’s work:
From the 2nd of January, Hounslow Youth Service will see an increase in youth activities. The Brentford Football Club Community Sports Trust and Participation People have been entrusted with this responsibility.
The range of activities will include: career advice to young people participation.
For more information:Click Here
After having successful trials in Oxford, England the DRIVEN consortium has decided begin trials in London’s road. Mapping will begin in the streets of Hounslow. Driveless cars will hit Hounslow roads before Christmas.
To read more: Click Here
FULLER, SMITH & TURNER P.L.C.
(“Fuller’s”, “the Group” or “the Company”)
Half year results for the 26 weeks ended 29 September 2018
Increased investment for the long term
- Revenue up 6% to £222.1 million (2017/18: £209.3 million)
- EBITDA up 2% to £38.2 million (2017/18: £37.6 million)
- Adjusted profit before tax down 1% to £23.6 million (2017/18: £23.8 million)
- Adjusted earnings per share down 1% at 33.83p (2017/18: 34.22p)
- Interim dividend up 3% to 7.80p (2017/18: 7.55p)
- Proforma net debt to EBITDA of 3.1 times (2017/18: 2.8 times).
- Good performance from Managed Pubs and Hotels with like for like sales rising 4.1% (2017/18: 3.6%), total profits reflect high number of 92 closure weeks (2017/18: 29 weeks) due to investment in estate
- Strong results from Tenanted Inns with like for like profit increasing 4% (2017/18: 3%), four pubs sold and a rise in average EBITDA per pub of 2%
- Total beer and cider volumes for The Fuller’s Beer Company rose marginally by 0.2% (2017/18: 1%), with revenue up 7% and operating profit up 9%.
- Pre-separately disclosed earnings before interest, tax, depreciation, loss on disposal of plant and equipment, and amortisation
- Adjusted profit before tax is the profit before tax excluding separately disclosed items. Statutory profit before tax was £20.8 million (2017/18: £23.6 million)
- Calculated using adjusted profit after tax and the same weighted average number of shares as for the basic earnings per share and using a 40p ordinary share. Basic earnings per share were 29.65p (2017/18: 35.12p)
- Proforma net debt to EBITDA is calculated on a 12 month basis adjusting as appropriate for acquisitions and disposals